Email nowadays not only caters to personal communication, such as sending a message to a friend or sending some official document to clients/business contacts, but has also immensely served the purpose of business-related activities like lead generation and sales. Cold email is one of the most effective ways of contacting your prospects within the B2B space. But, in reality, some careful planning, research, and execution need to be done in order to successfully send these cold emails. We’re going to discuss best practices and techniques in this article that get you well on your way to better cold emailing for higher deals.
Write Catchy Subject Lines
You want everyone to open your email? The trick comes down to having a noteworthy B2B cold email subject line. By not sending compelling leads to open your email in the first place, you drastically lessen your chances of getting a response. The subject line is the deal-breaker which lays the first impression and decides whether they are going to engage with your message. It will be effective to keep it short, clear, and personalized to the recipient, using their name or company. Avoid spammy language, such as “free” or “urgent,” thus steering clear of the spam filters. The better the subject line, the more curious and pressed someone will be to open it. This efficiently sets the stage for successful lead generation and sales.
Personalize Your Emails
One of the important keys to B2B sales with cold emailing lies in personalizing the email. Personalization can help show the recipient that you have at least some information on their business and are truly interested in what you do. Start by naming the recipient and calling attention to particular things about their company, industry, or recent accomplishments. That way, your email won’t get lost in the shuffle among the thousands of impersonal messages received each day. It goes beyond the greeting, though, to the customization of content according to pain points and business goals. Tell them why and how your product or service will specifically benefit them. Making the email relevant to the addressee gives you a significantly better chance of getting a reply and building meaningful business relationships.
Keep your Message Short.
Knowing how fast-moving business is nowadays, your prospects are probably working on a lot of varied tasks or responsibilities all at once. One way to value these peoples’ time is to keep your cold emails short and straight to the point. Try to hit under 50 words. Focus on core value that you can give. No jargon or wordy explanations—get to the point. Clearly mention the purpose of the e-mail, how the product or service solves a problem, and explicitly mention what you want the recipient to do. The more focused your communication is, the easier you make it for the receiver to appreciate your value quickly.
Focus on What Matters and/or Critical Points
In the body of your cold email, focus on only that which really matters to the reader. Clearly understand their hardships, problems, challenges, objectives, and work out a message in coherence with this vital information.
Do not list all of the features of your product or service, but center on the most relevant benefits to the respective business. Proving you understand their needs, beyond just trying to make a sale, could be key.
Add a Call to Action
It’s undeniable that there should be a clear call to action in a cold email. After you engage your recipient with a hook-like subject line, then personalization, and later the clear and concise message, you need to help them know what to do. Be direct with your CTA, whether it’s to schedule a call, sign up for a demo, or visit the website for more information. Make clear what you want them to do and how it’s going to help them. For example, instead of using a generic “Let’s connect,” you could use something like “Click here to schedule a 15-minute call to see how we can help increase your sales.” Ensure that the CTA is enormous and highly conspicuous, so it’s clear to any recipient what the next steps will be.
Sending Bulk Emails
As much as personalization matters, sending bulk emails can still be effective if done correctly. You can invest in email automation tools that allow sending emails in a personalized manner as possible at scale. Usually, such tools allow you to personalize bits and pieces of each email—for example, names, companies, or industry-specific details—but still maintain the efficiency of bulk sending. Ensure that the core message remains relevant for each segment of the audience.
Optimize for Mobile
The use of smartphones has increased; and for this reason, most of your cold emails have to be optimized for mobile devices. Many professionals check their emails on the go; therefore, mobile optimization will be an important factor in your email’s success. You want to make sure that your email design easily fits on small and big screens without affecting readability or functionality.
You can do this by using a single-column layout with larger fonts and clear, tappable buttons for your call-to-action. Keep your subject lines short as they may be truncated on smaller screens. Also, avoid big images or attachments that might drain loading time. When you optimize for mobile devices, it becomes very easy for your recipients to engage in your content, whatever device is being used.
Understanding Email Deliverability Softwares
Knowing how to write effective cold emails does not make a difference if most of them get lost on their way to prospects’ inboxes. Therefore, email deliverability softwares can become a lifesaver by ensuring that most of your emails do go through to recipients. It manages to do so by monitoring bounce rates, spam complaints, and blacklists nonstop. You’ll be able to keep your sender reputation high and deliver as many emails as possible.
The Bottom Line
In summary, cold emailing, if done correctly, can be an unbelievably effective way to acquire B2B sales. From really compelling subject lines to personalization of your content and strategic timing for your emails, there are quite a number of techniques to try to make your cold email campaigns much better. If you follow these best practices, you’re all set on your way to generating more leads, developing stronger relationships, and bringing home deals through email outreach.
