You’ve done it. You’ve spent hours crafting the perfect image for your brand’s big announcement. The design is stunning, the message is clear, and you’re ready to share it with the world on Facebook. You hit “publish,” hold your breath, and then… it looks awful. The sides are awkwardly cropped, the quality is fuzzy, and your carefully placed text is cut off on mobile. It’s a frustrating feeling that undermines all your hard work. Think of Facebook’s various placements, the feed, stories, and your profile as a gallery of uniquely shaped picture frames. You can’t just force the same large, rectangular painting into a small, circular frame and expect it to look good. This guide is your master framer’s manual. We are going to walk you through the exact, up-to-date Facebook post size for 2025, covering everything from your profile picture to every ad format imaginable. Following this guide will ensure your brand always looks polished, professional, and perfect on the world’s largest social stage.
Facebook Image Sizes in 2025
Getting your image dimensions right is the foundation of a professional-looking Facebook presence. It ensures your visuals are displayed in the highest possible quality without any unexpected or ugly cropping. This affects everything from brand perception to ad performance. The specifications can change, so having the latest numbers is crucial. Here are the essential organic image sizes you need to know to make your page and posts shine in 2025.
Profile Images
Your profile images are the face of your brand on Facebook. They are often the very first visual impression you make on a new visitor, customer, or follower. Getting these two key images right is non-negotiable for establishing credibility and brand recognition.
Facebook Profile Picture Size
Your profile picture is your primary identifier across all of Facebook. It appears in the feed next to your posts, on your page, in search results, and when you comment. While it’s uploaded as a square, remember that it will be cropped into a circle on most placements.
- Recommended Size: Upload a square image of at least 360 x 360 pixels. Higher resolutions like 960 x 960 pixels will look even better.
- Aspect Ratio: 1:1
- Pro Tip: Since it will be cropped into a circle, ensure your logo or main subject is centered with plenty of “safe space” around the edges so nothing important gets cut off. Your profile picture should be simple and instantly recognizable.
Facebook Cover Photo Size
Your cover photo is the large, panoramic image at the top of your profile. It’s a fantastic opportunity to showcase your brand’s personality, promote a new product, or share a compelling brand message. However, it displays differently on desktop and mobile, making it notoriously tricky.
- Recommended Size: 851 x 315 pixels for desktop.
- Mobile Safe Zone: The key is the mobile-safe center. While the full size is 851 x 315, mobile devices will crop the sides. Keep your most critical elements (like text or logos) within a central area of about 640 x 315 pixels.
- Pro Tip: Always preview your cover photo on both a desktop and a mobile device after uploading. Use a high-quality image that tells a story and complements your profile picture without being too cluttered.
Post Images
These are the day-to-day images that populate your followers’ feeds. Using the correct sizes here ensures your content is visually appealing and stops the scroll, which is essential for good engagement on social media.
Facebook Post Images
For standard, shared images in the Facebook feed, you have some flexibility, but sticking to recommended sizes ensures a crisp look. Square and vertical formats tend to perform best as they take up more screen real estate on mobile devices.
- Recommended Sizes:
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
- Vertical: 1080 x 1350 pixels (4:5 aspect ratio)
- Landscape: 1200 x 630 pixels (1.91:1 aspect ratio)
- Pro Tip: The 4:5 vertical format is often a top performer because it fills the most vertical space on a phone screen without being awkwardly tall like a Story. Test different formats to see what your audience responds to best.
Stories and Reels
Stories and Reels are all about full-screen, immersive, vertical video and images. This is not the place for landscape photos. To look professional, you must use the correct vertical aspect ratio.
- Recommended Size: 1080 x 1920 pixels.
- Aspect Ratio: 9:16
- Pro Tip: Remember to leave a “safe zone” of about 250 pixels at the top and bottom of your creative. This is where the platform overlays your profile icon, text, and call-to-action buttons. Placing key visual elements or text in these areas will cause them to be covered up.
Event Cover Photo
A compelling event cover photo can significantly impact your event’s attendance. It’s the main visual that promotes your event across Facebook.
- Recommended Size: 1920 x 1080 pixels.
- Aspect Ratio: 16:9
- Pro Tip: Facebook may slightly compress this image, so starting with a very high-quality source file is important. Make sure the photo or graphic clearly communicates the theme, date, and name of the event in a visually exciting way.
Link Preview Images
When you share a link to your website or a blog post, Facebook automatically pulls in a preview image (the Open Graph image). Optimizing this image is crucial for driving clicks.
- Recommended Size: 1200 x 630 pixels.
- Aspect Ratio: 1.91:1
- Pro Tip: You can specify which image should be used by setting the “og: image” tag in your website’s HTML. This ensures the best, most relevant image is always shown, rather than leaving it up to Facebook to randomly pick one from the page.
Image Sizes for Facebook Ads 2025
When money is on the line, getting your image specs right is even more critical.
The right Facebook ad image sizes ensure your ads look native and professional and are optimized for performance in each specific placement.
Facebook Feed Ads Size
This is the most common ad placement. As with organic posts, square and vertical formats are king because they command more attention on mobile.
- Recommended Size: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5).
- Pro Tip: A 1:1 square image is the most versatile, as it looks good on both Facebook and Instagram feeds. This makes it a great choice for campaigns running across both platforms.
Facebook Carousel Ads Size
Carousel ads are highly effective for showcasing multiple products or features. Each card in the carousel can have its own image, headline, and link.
- Recommended Size: 1080 x 1080 pixels for each card.
- Aspect Ratio: 1:1
- Pro Tip: Use all the cards to tell a cohesive story or guide the user through a process. Ensure all images are visually consistent in style and quality to create a seamless, appealing experience as the user swipes through.
Facebook Stories Ads Size
Just like organic Stories, ads in this placement need to be full-screen vertical to look native and professional. An ad with black bars at the top and bottom screams “lazy advertiser.”
- Recommended Size: 1080 x 1920 pixels.
- Aspect Ratio: 9:16
- Pro Tip: Design for a “sound-off” experience by using text overlays or captions, but use sound to enhance the experience for the majority who watch with sound on. Keep it fast-paced to hold attention.
Facebook Marketplace Ads Size
When users are in the Marketplace, they are in a buying mindset. Your ads here should be clear, product-focused, and look like high-quality listings.
- Recommended Size: 1080 x 1080 pixels.
- Aspect Ratio: 1:1
- Pro Tip: Use high-quality lifestyle images that show your product in use. Since you are competing with user-generated listings, a professional, clean image can help your ad stand out and build trust.
Facebook Right Column Ads Size
These ads are only shown to desktop users. They are smaller and have lower engagement but can be effective for retargeting at a lower cost.
- Recommended Size: 1080 x 1080 pixels is recommended, but Facebook will crop it to fit.
- Aspect Ratio: 1:1
- Pro Tip: Because this placement is small, your visual needs to be extremely simple and clear. A complex image with lots of text will be illegible. A clean product shot or a simple, bold graphic works best.
Facebook Messenger Ads Size
Ads can appear in a user’s Messenger inbox. These should feel personal and direct.
- Recommended Size: 1080 x 1080 pixels.
- Aspect Ratio: 1:1
- Pro Tip: Your creative should have a clear call-to-action that encourages the user to start a conversation, like “Ask a Question” or “Get a Quote.” The goal is to initiate a direct messaging interaction.
Facebook Collection Ads Size
Similar to the organic Collection post, this ad format pairs a primary video or image with a set of four product images that open into an Instant Experience.
- Recommended Size: The main creative can be 1080 x 1080 (1:1) or 1080 x 1350 (4:5). The product images are typically pulled from your catalog and should be square.
- Pro Tip: Use a compelling video as your main creative to draw users in, then let them browse your products seamlessly in the Instant Experience. This is one of the most powerful ad formats for e-commerce brands.
Ideal Practices for Facebook Images
Having the right dimensions is only half the battle. To truly elevate your brand, follow these best practices for image optimization.
1. Upload High-Quality Images
This seems obvious, but it’s the most common mistake. Always start with the highest-resolution source file you have. Facebook will compress your images upon upload, so if you start with a low-quality image, it will look even worse online. Don’t be afraid to upload an image that’s larger than the recommended size as long as it maintains the correct aspect ratio.
2. Choose the Right File Format
For most photos, JPG (or JPEG) is the best choice. It offers a great balance of quality and small file size. If your image contains text, a logo, or transparent elements, PNG is the superior file format as it will render text more crisply and supports transparency.
3. Keep File Sizes Manageable
While you want high quality, you don’t want a massive file size that takes forever to load, especially for users on slower connections.
Try to keep your image files under 1MB whenever possible. Most modern image editing tools have a “Save for Web” option that helps you optimize the file size without a noticeable loss in quality.
4. Stick to Recommended Aspect Ratios
The aspect ratio—the relationship between the width and height of an image—is just as important as the pixel dimensions. Sticking to the recommended aspect ratios (like 1:1 for squares or 9:16 for stories) is the best way to prevent Facebook from awkwardly cropping or zooming in on your image.
5. Preview Images on Mobile and Desktop
Over 98% of Facebook users access the platform on mobile devices, but many of us still create our graphics on a desktop. What looks great on your large monitor might be illegible on a small phone screen. Always use Facebook’s ad preview tool to see how your image will look across all key placements, especially mobile feeds and stories.
6. Take Advantage of Carousel Posts
Don’t just use carousels for e-commerce. You can use this engaging format to tell a story, provide a step-by-step guide, showcase different testimonials, or break down a complex topic into digestible visual chunks. It’s a powerful tool for increasing engagement and time spent with your post or ad.
7. Be Mindful of Text Placement
While Facebook removed its strict “20% text” rule years ago, its ad system still generally favors images with minimal text. If you must use text, keep it concise, clear, and impactful. Most importantly, ensure it’s not placed too close to the edges where it could be cut off in different placements or covered by UI elements.
